Rosie Huntington-Whiteley took to the countryside this week to mark her debut as the face of Ugg. A launch event took place in the rustic-chic Hay Barn of Soho Farmhouse in Oxfordshire, where guests feasted on short ribs, sea bass and asparagus.The brand decorated long wooden tables with rows of pink roses and candles displayed in holders made from tree trunks. Bales of hay were cast around the barn, some fashioned as sofas with cozy throw pillows and blankets and complemented by slabs of tree trunks used as tables.Following the event, the British model, who has worked with brands such as Marks & Spencer and Burberry, and who acted in the Academy Award- and BAFTA-winning “Mad Max: Fury Road,” sat down with WWD and talked about growing up in the country.
WWD: Your decision to work with Ugg shows us a whole different, more laid-back side. Why did you decide to work with them?Rosie Huntington-Whiteley: We are due to shoot the campaign in May, and I’ve seen the creative, and we’ve been discussing it at length. It’s just going to be really fun and very playful — a real opportunity to show a bit more personality, you know? So often when you are modeling, you see the images of models and they just look so — you know — glamorous, and it’s so polished and finished.I think we live in an age now where people really want to see a bit more. There is still obviously this side of the industry that is all about being very aspirational and glamorous and unobtainable, and I think that is an important part of fashion, but I think at the same time, for brand like Ugg, and for somebody like myself, it’s really exciting when you can get to be more playful, more fun and show that side of yourself as well.
Can you tell us more about your own life in the countryside?I grew up in the south of England, in Devon, on a farm. Most of my childhood was spent outdoors, in the fields, running around. In fact, my mother would lock us outside when we were naughty. “Outside! Go and play outside. I’m having half an hour to myself.” And she would shut us outside. I was all about my horse. That was really a big part of my childhood. My mom is a fitness instructor, so she really instilled in us the importance of living an active and kind of healthy lifestyle.