Americans may have been shopping online all weekend, but they went out with a bang Monday.Online retailers had their biggest day ever on Cyber Monday as holiday shoppers drove sales up 30% vs. the same day last year, says IBM Smarter Commerce, which tracks Web sales at 500 top online retailers.“The reports of the death of Cyber Monday are greatly exaggerated,“ says Jay Henderson, IBM Smarter Commerce’s strategy director. „Certainly, we saw shopping start earlier this year, but it hasn’t diminished the growth in sales for Black Friday and Cyber Monday.“
Online sales for department stores account for much of the boost, Henderson says, as they were up 43% over last year.There were no early reports of crashes or major slowdowns on overloaded websites.Websites „in general are better prepared than in prior years,“ says Brad Wilson of BradsDeals.com. „I think this move to virtual Web hosting in the much-discussed ‚cloud‘ is a part of why the day (was) better overall.“The iPad drove more than 7% of online shopping, more than any other tablet or smartphone, IBM says. Mobile sales overall, which include smartphones and tablets, had a huge boost – up more than 96% from 2011. Though mobile sales and traffic were down from Black Friday as consumers returned to work and did more shopping on computers.
Still, „the implication for retailers is that the winning strategy this weekend was retailers who made it easy for consumers to buy however they want it,“ Henderson says.IBM Smarter Commerce says more than 18% of consumers used a mobile device to visit a retail store, while 13% used a smartphone or tablet to make a purchase. As of Monday afternoon, PayPal had almost 200% more volume in mobile payments, compared with Cyber Monday last year.