Ugg quincy

Deckers Outdoor, the parent company of Ugg, has a risky solution for fixing the flailing shoemaker, Joel Schectman at The Wall Street Journal reports. It’s shifting away from its wholesale bread-and-butter and doubling its retail store footprint. „Many retailers are unwilling to sell Decker products, beyond the classic UGG boots, limiting sales of UGG sandals and sneakers geared towards spring, fall and summer,“ Schectman reported.

Deckers aims to have 200 stores by the end of 2015 — that’s more than double its current 78 locations.Ugg quincy This isn’t the first time Ugg has attempted to distance itself from its signature boots. The retailer hired football player Tom Brady as a celebrity spokesman in an attempt to bring in male customers. But Ugg has struggled to expand product offerings in the past because it couldn’t compete with department stores‘ more-established brands in categories like gloves, heels, coats, or sandles.

Deckers Outdoor, the parent company of Ugg, has a risky solution for fixing the flailing shoemaker, Joel Schectman at The Wall Street Journal reports. It’s shifting away from its wholesale bread-and-butter and doubling its retail store footprint. „Many retailers are unwilling to sell Decker products, beyond the classic UGG boots, limiting sales of UGG sandals and sneakers geared towards spring, fall and summer,“ Schectman reported.