UGG is trying to make a name for itself in the luxury market. The footwear and apparel company recently revealed its newest collection. The new boots are described as a, „sleeker,Ugg yia yia more fashion-forward silhouette, with more refined features and a slimmer, more contoured construction,“ in apress release.Customers can purchase the shoes starting August 6, 2015; different styles retail anywhere from $250 t0 $295.This is a steep hike compared to the most classic UGG style, which retails for $155.“We chose to offer a slimmer fit to our customers to give them more flexibility in their fashion choices – to be able to step into the most chic situations without having to sacrifice UGG comfort,“ said Leah Larson, UGG’s Creative Director, in the release.
Murphy views the new collection as a shift away from traditional styles and a push towards high-end fashion for the company.“This boot that everybody has these connotations around, but here’s a new spin on it. The silhouette and the cut are different and it’s more fashion fashion,“ Murphy told Fashionista.The limited-edition line was designed in Italy with goat suede and Merino Twinface.Ugg yia yia The boots also feature a leather heel.The brand, „chose to manufacture the Classic Luxe collection exclusively in Italy, to reflect the premium Italian craftsmanship that entices women around the world,“ said Larson in the release.There are two styles, ‚Abree‘ and ‚Karissa‘, that come in a number of colors and variations. Murphy has fronted campaigns for top designers worldwide, and she sees a correlation in the luxury market between the new UGG’s collection and some of the brands she’s previously worked with.
„This [Ugg] woman, and then the Oscar [de la Renta] woman are [both] very much who I am. It probably speaks to a lot of women out there. We all have this duality,“ she told Fashionista. „I’m the nature girl that’s out surfing and riding my horses and reading books and I need that reprieve of sorts — but I also really love putting on a great beautiful gown.“The model even ventured so far to say the new UGG boot is ‚th e new Converse‘.The brand tapped iconic model Carolyn Murphy as the face of its new collection because she’s ‚elegant and refined‘ like the new boots. Adequate Man stated that “Birks are bad, and should be avoided/burned in dumpster fires.” D Magazine added, “Save for bondage suits and ponytails, flip-flops are the most horrifying thing a man could possibly wear outside of the comfort of his own home.” Mashable came into the conversation saying, “Whatever the terminology,Ugg yia yia their rampant prevalence on the streets is one of the most nauseating things about summer. And because they are so heinous and a sin to men everywhere, they must die — and do so quickly.” “A national scourge.” said Gawker. Even we at Business Insider threw our share of easy punches, saying of sandals: “they’re inferior shoes, and they don’t cover up much — including your disgusting feet.”